Your website, inspected.
We go through your site the way a good inspector goes through a house, then hand you a written report: what's wrong, what to fix first, and what each fix is worth in calls.
Free for established businesses in Central Illinois. No obligation, no sales pitch.
What an inspection looks like
We go through your homepage the way you'd walk a job site: marking what works, what doesn't, and what to fix first, in plain English.
Fix first
The top of every report: the three changes worth the most calls.
- 1
Put the phone number at the top of every page.
Turns visitors into calls: Failed
- 2
Get the homepage loading in under three seconds on a phone. It takes 9.2 today.
Speed on phones: Failed
- 3
Add a furnace repair page. It’s their most-searched service and has no page.
A page for every service: Needs work
Verdict
Sound, room to grow
Recommended: Growth plan
What we inspect
Eight things that decide whether your website brings in calls or quietly loses them. Each one comes back marked passed, needs work or failed.
Speed on phones
How long your site takes to load for a customer standing in their driveway.
Found on Google
Page titles, descriptions and structure Google needs to show you for the right searches.
Shows up on the map
Whether you appear in the local map results when people nearby search for what you do.
Mentioned by AI
Whether ChatGPT-style assistants and Google’s AI Overviews name your business.
A page for every service
Each thing you sell has its own page that customers and search engines can find.
Turns visitors into calls
Your phone number is easy to tap, forms work, and every lead is tracked.
Secure and trustworthy
Security certificate, no broken pages, and the details Google uses to trust a business.
Email gets delivered
The records that keep your quotes and invoices out of customers’ spam folders.
Does AI recommend your business?
When customers ask Google's AI Overviews or an AI assistant for the best HVAC company or insurance agent nearby, who gets named? Most local businesses have no idea. Every inspection checks, and shows you who's getting recommended instead of you.
Every inspection ends with a verdict
One clear answer at the top of your report, and the plan that fits it. No upselling a plan you don't need.
Ready to compete
Your site is solid and there are customers searching for you to win.
Recommended: Dominate
Sound, room to grow
The foundation holds. Steady monthly fixes will bring in more calls.
Recommended: Growth
Sound, keep it that way
It works well for your market. Keep it fast, secure and up to date.
Recommended: Care
Needs a rebuild
Patching won’t pay off. A new site is the better investment.
Recommended: Website transformation
How it works
Instead of coordinating a designer, developer, SEO consultant, hosting provider and IT person, you get one technical partner responsible for the whole system.
- 1
Inspect
We go through your site, search listings and competitors and write up what we find, ranked by what it’s costing you.
- 2
Fix or rebuild
We repair what’s worth repairing, or build a fast, search-ready site when that’s the better investment.
- 3
Run it
Hosting, domains, email security, updates and analytics, handled so you never have to think about them.
- 4
Re-inspect
We inspect again on a schedule and show you what moved from failed to passed, and what to tackle next.
Pricing
A one-time build when your site needs one, then a monthly plan that keeps it fast, secure and improving, with regular re-inspections so you can see the progress.
Website transformation
One-time project
Foundation
$4,500 one-time
For a focused service business that needs a modern, search-ready site.
- Up to 8 pages
- Full inspection before we start
- Search basics & analytics set up
- Domain & email setup
Growth Build
Most popular$6,500 one-time
For businesses ready to compete on every service and location they offer.
- 10–15 pages
- A page for every service & town
- Call and form tracking
- Copy polish
Custom
$9,500+ one-time
For booking, quoting, integrations or larger multi-location sites.
- Online booking or quoting
- Connections to your other software
- Multi-location structure
Monthly plans
Care
$249 /month
Keep the site fast, secure and online.
- Hosting & updates
- Security & uptime monitoring
- Domain & email records
- Re-inspection every quarter
Growth
Most popular$749 /month
Steady, measurable improvement every month.
- Everything in Care
- Re-inspection every month
- Google Business Profile & local search
- Two content improvements a month
Dominate
$1,500 /month
For competitive markets where you want to lead.
- Everything in Growth
- AI-search tracking
- Competitor monitoring
- New service & location pages
- Monthly strategy call
Every website build includes 12 months of Care. Pay annually and save 10%.
Who does the inspecting
I'm Nathan Hitchings. Before starting Hitchings Creative, I led engineering teams building software products and design systems. Now I put that experience to work for local businesses in Central Illinois, explained in plain English.
I built Maestro, the tool behind every inspection, so the findings come from real data rather than guesswork. You won't get a ticket number or a rotating account manager: you work directly with the person doing the work.
Questions
What do I get from a free inspection?
A written report on your website in plain English: each of the eight areas marked passed, needs work or failed, the problems ranked by what they’re costing you, what to fix first, and an overall verdict. No obligation.
Do you guarantee first-page rankings?
No — nobody honest can. We promise the work and show you the evidence: every number in our reports is labeled as measured Google data or our estimate, so you always know what’s real.
Can you work with my existing website?
Often, yes. The inspection tells us whether your current site is worth repairing or is holding you back. We only recommend a rebuild when it’s the better investment.
What does “mentioned by AI” mean?
More customers now ask ChatGPT-style assistants and Google’s AI Overviews for recommendations. We check whether those answers name your business, and help you show up in them.
Book a free inspection.
Tell us where your website lives. Within two business days you'll have a written report with your verdict and the three things to fix first.